If the Full Academy experience doesn’t fit into your schedule or budget right now, you should check out these Spotlight on Success Half and Full-Day Classes featuring the best of the best from the Jackson Retail Success Academy™.
SPOTLIGHT ON MARKETING & ADVERTISING (Half-Day)
Next Class: TBD
Famed retailer John Wanamaker said it best, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” Hundreds of billions of dollars are spent on advertising every year. Most of it poorly.
This Spotlight covers everything from how different types of advertising work to the best ways to use social media to marketing on a shoestring budget to learning the secrets to getting the press to talk about you. You will learn best practices for marketing your business whether your ad budget is $500 or $50,000. You will learn how to create memorable messages that move customers toward your business and you toward your goals. You will learn how to get far more out of your advertising dollars than any of your competitors.
When you take this class you will get…
- Better, Smarter, More Effective Advertising – You’ll learn secrets that only a handful of businesses know that get greater results per dollar than any of your competitors.
- One full year of Advertising Support including help finding your message, creating a campaign and buying ad packages
- A Network of current and previous JRSA™ graduates for support and encouragement
- Half-Price Tuition for any future JRSA™ programs
SPOTLIGHT ON CUSTOMER SERVICE (Half-Day)
Next Class: TBD
This is your calling card. This is where you need to outshine the competition.
This Spotlight will teach you everything you need to know to raise your customer service levels above and beyond your customers’ expectations. You will learn the truth behind word-of-mouth and what gets customers to talk about you both good and bad, including four ways you can start generating positive word-of-mouth right away. You will learn how to exceed customer expectations at every turn without giving away the bank. You will learn how to create a culture within your business that has other businesses asking you your secrets.
When you take this class you will get…
- A New Perspective on Customer Service – You’ll learn how to consistently delight your customers in your own unique way.
- Four New Ways to Create Word-of-Mouth – You’ll get people talking about your business before the class is even finished!
- A Network of current and previous JRSA™ graduates for support and encouragement
- Half-Price Tuition for any future JRSA™ programs
SPOTLIGHT ON RETAIL MATH (Half Day)
Next Class: TBD
You have to do math to be successful. You have to know how to read your Financial Statements and interpret what they tell you. You have to be able to understand simple Inventory Management calculations that help you maintain good cash flow. Otherwise you may just be flushing your money away.
This Spotlight will teach you the Retail Math in simple, easy-to-understand terms. You will learn about Open-to-Buy programs for keeping your inventory levels in check. You will learn proper pricing techniques that maximize sales and profits. You will learn how to read and interpret a Balance Sheet and Income Statement (also called Profit & Loss Statement). You will learn ways to increase both cash and profits so that your business can pay you what you are worth.
When you take this class you will get…
- Three Formulas that put CASH in YOUR Pocket – Most businesses have heard of these formulas. Some can calculate them. You will know how to use them to your financial advantage.
- A Network of current and previous JRSA™ graduates for support and encouragement
- Half-Price Tuition for any future JRSA™ programs
SPOTLIGHT ON MANAGERIAL SUCCESS (Full-Day)
Next Class: TBD
If you manage people, this class is for you. (Note: this is not part of the regular JRSA™ Curriculum. This is the only class in which this information is presented. It is designed for anyone in a position of managing people.)
This Spotlight will teach you the skills necessary to bring out the best in your team. You will learn the basics of Team Building including simple techniques to foster more teamwork and cooperation among your own team. You’ll learn how to Communicate more effectively so that your message to your staff is better understood and followed. You’ll learn Conflict Resolution skills that help you deal with the inevitable clashes that happen on all teams. You’ll learn how to create training programs for your team, and how best to train them.
When you take this class you will get…
- A Foundation of Team Building – You’ll learn simple activities and games you can use to build teamwork and cooperation, and the techniques for translating those skills back to the job.
- A Template for Staff Training – You’ll learn how to set up trainings and workshops your staff looks forward to attending!
- New Communication Skills – You’ll learn how to better communicate whether face-to-face or via emails or postings so that your message is understood and your directions are followed.
- A Network of current and previous JRSA™ graduates for support and encouragement
- Half-Price Tuition for any future JRSA™ programs
